Analyse de publicité – La sécurité routière

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niveau b1 objectifs analyser une affiche publicitaire elaborer des hypotheses utiliser le vocabulaire de la conduite donner son opinion pour analyser cette affiche publicitaire en classe en production orale je me suis servie de la demarche pedagogique pour l affiche publicitaire de l academie de marseille je posais les questions suivantes aux eleves et approfondissais modifiais les questions afin qu ils arrivent a la reponse attendue observation de l affiche et reaction spontanee des eleves questions reponses de quel type de pub s agit il quel est son but a qui est elle destinee a premiere vue est ce une pub sombre observation des images et des couleurs comment sont les couleurs dominantes que represente le dessin au premier plan lecture et comprehension du texte lecture du texte et observation du texte quel est le mode employe quel est le type de langage observation de la ponctuation lien texte image quel est le lien entre le texte et l image utilisent ils le meme ton opinion sur la pub utiliser les expressions de l opinion et justifier son avis je vous laisse une fiche de l analyse de cette pub avec les reponses ainsi qu une fiche d un travail de presentation orale a realiser par les eleves individuellement ou en groupe de 2 vous analysez une affiche de pub pour la prevention routiere vous choisissez une affiche sur le site securite routiere et vous en faites l analyse selon les points suivants description generale de quel type de pub s agit il quel est son but a qui est elle destinee observation des couleurs et des images quelles sont les couleurs dominantes que voit on au premier plan en arriere plan lecture et comprehension du texte comment est le texte couleurs tailles longueur etc a quel temps est le texte quelle personne est utilisee quel langage est employe quel est le type de ponctuation quel est le message du texte lien texte image quel est le lien entre le texte et l image sont ils independants l un de l autre ont ils le meme impact opinion sur la pub que pensez vous de cette affiche les questions posees sont a titre indicatif si l affiche choisie presente d autres interets n hesitez pas a parler la securite routiere analyse d une affiche de publicite niveau b1 objectifs analyser une affiche publicitaire faire des hypotheses utiliser le vocabulaire de la conduite donner son opinion concours securite tes idees a l affiche observation de l affiche et reaction spontanee des eleves questions reponses de quel type de pub s agit il une affiche quel est son but prevention securite routiere a qui est elle destinee a ceux qui telephonent en conduisant a premiere vue est ce une pub sombre non cf couleurs observation des images et des couleurs comment sont les couleurs dominantes vives claires gaies bleu jaune vert que represente le dessin au premier plan une interdiction rond rouge un telephone barre interdiction de telephoner le telephone est barre par une ceinture de securite il faut attacher sa ceinture lecture et comprehension du texte lecture du texte et observation du texte majuscules mise en relief du et court direct occupe presque la moitie de l affiche au premier plan de la lecture de l affiche en haut a droite ligne diagonale texte image www sophfle wordpress com quel est le mode employe imperatif ordre le texte s adresse directement au conducteur quel est le type de langage familier pas de tournures inutiles direct le texte va etre compris par tous observation de la ponctuation point d exclamation direct determine ne laisse pas l opportunite de repondre ni discuter l ordre effets il faut obeir message direct clair proche du conducteur lien texte image quel est le lien entre le texte et l image utilisent ils le meme ton image legere joyeuse floue texte fort impactant mise en evident lien non evident entre les deux opinion sur la pub utiliser les expressions de l opinion et justifier son avis exemples je crois que c est une pub utile parce qu elle n est pas trop choquante mais elle est directe elle est realiste c es

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didomi host didomi components button cursor pointer display block height 38px padding 0 20px font size 16px line height 18px font weight bold text align center color 555 background color eee border solid 1px rgba 34 34 34 2 didomi host didomi components button disabled opacity 4 cursor initial didomi host didomi components button span background rgba 0 0 0 0 didomi host didomi mobile didomi components button font size 14px didomi host didomi screen xsmall didomi components button padding 0 10px didomi host didomi components radio display webkit flexbox display flex moz flex direction row flex direction row webkit flex pack justify moz justify content space between justify content space between moz align items center align items center didomi host didomi components radio option margin right 5px cursor pointer height 25px box shadow 1px 1px 0 0 rgba 0 0 0 1 background color fff border solid 1px eee padding 0 20px line height 12px font size 12px color 757575 font weight bold transition background color 200ms border color 200ms transition timing function ease didomi host didomi components radio option hover color 757575 border color 757575 didomi host didomi components radio option last child margin right 0 dir rtl didomi host didomi components radio option last child margin right 5px didomi host didomi components radio option first child margin right 5px dir rtl didomi host didomi components radio option first child margin right 0 didomi host didomi components radio option svg margin right 5px didomi host didomi components radio option span background rgba 0 0 0 0 didomi host didomi components radio option didomi components radio option agree background color 3d8548 color fff border solid 1px rgba 0 0 0 3 padding 0 11 5px didomi host didomi components radio option didomi components radio option agree svg vertical align middle didomi host didomi components radio option didomi components radio option disagree background color e60000 color fff border solid 1px rgba 0 0 0 3 padding 0 13 5px didomi host didomi components radio option reporting box sizing border box didomi host didomi components radio option reporting didomi radio option disagree to all font size 12px important didomi host didomi components radio option reporting didomi radio option agree to all font size 12px important didomi host didomi components radio option accepter box sizing border box didomi host didomi components accordion flex 5 didomi host didomi components accordion label click cursor pointer didomi host didomi components accordion trigger icon width 15px font size 16px display inline block text align center didomi host didomi components accordion didomi content display none overflow hidden max height 0 opacity 0 visibility hidden font weight 300 text align justify transition all 1s ease in out transition property opacity max height transform visibility padding bottom didomi host didomi components accordion didomi content active display block max height 3000px opacity 1 visibility visible padding bottom 10px transition property opacity max height transform visibility overflow visible didomi host didomi components accordion didomi components accordion label container display webkit flexbox display flex moz flex direction row flex direction row webkit flex pack justify moz justify content space between justify content space between moz align items center align items center didomi host didomi components accordion didomi components accordion label container label click flex 2 didomi host didomi mobile didomi components accordion width 100 flex 1 auto didomi host didomi mobile didomi components accordion didomi components accordion label container display webkit flexbox display flex moz flex direction column flex direction column webkit flex pack start moz justify content flex start justify content flex start moz align items flex start align items flex start didomi host lds ellipsis container display flex align items center justify content center height 100 dido

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didomi host didomi components button cursor pointer display block height 38px padding 0 20px font size 16px line height 18px font weight bold text align center color 555 background color eee border solid 1px rgba 34 34 34 2 didomi host didomi components button disabled opacity 4 cursor initial didomi host didomi components button span background rgba 0 0 0 0 didomi host didomi mobile didomi components button font size 14px didomi host didomi screen xsmall didomi components button padding 0 10px didomi host didomi components radio display webkit flexbox display flex moz flex direction row flex direction row webkit flex pack justify moz justify content space between justify content space between moz align items center align items center didomi host didomi components radio option margin right 5px cursor pointer height 25px box shadow 1px 1px 0 0 rgba 0 0 0 1 background color fff border solid 1px eee padding 0 20px line height 12px font size 12px color 757575 font weight bold transition background color 200ms border color 200ms transition timing function ease didomi host didomi components radio option hover color 757575 border color 757575 didomi host didomi components radio option last child margin right 0 dir rtl didomi host didomi components radio option last child margin right 5px didomi host didomi components radio option first child margin right 5px dir rtl didomi host didomi components radio option first child margin right 0 didomi host didomi components radio option svg margin right 5px didomi host didomi components radio option span background rgba 0 0 0 0 didomi host didomi components radio option didomi components radio option agree background color 3d8548 color fff border solid 1px rgba 0 0 0 3 padding 0 11 5px didomi host didomi components radio option didomi components radio option agree svg vertical align middle didomi host didomi components radio option didomi components radio option disagree background color e60000 color fff border solid 1px rgba 0 0 0 3 padding 0 13 5px didomi host didomi components radio option reporting box sizing border box didomi host didomi components radio option reporting didomi radio option disagree to all font size 12px important didomi host didomi components radio option reporting didomi radio option agree to all font size 12px important didomi host didomi components radio option accepter box sizing border box didomi host didomi components accordion flex 5 didomi host didomi components accordion label click cursor pointer didomi host didomi components accordion trigger icon width 15px font size 16px display inline block text align center didomi host didomi components accordion didomi content display none overflow hidden max height 0 opacity 0 visibility hidden font weight 300 text align justify transition all 1s ease in out transition property opacity max height transform visibility padding bottom didomi host didomi components accordion didomi content active display block max height 3000px opacity 1 visibility visible padding bottom 10px transition property opacity max height transform visibility overflow visible didomi host didomi components accordion didomi components accordion label container display webkit flexbox display flex moz flex direction row flex direction row webkit flex pack justify moz justify content space between justify content space between moz align items center align items center didomi host didomi components accordion didomi components accordion label container label click flex 2 didomi host didomi mobile didomi components accordion width 100 flex 1 auto didomi host didomi mobile didomi components accordion didomi components accordion label container display webkit flexbox display flex moz flex direction column flex direction column webkit flex pack start moz justify content flex start justify content flex start moz align items flex start align items flex start didomi host lds ellipsis container display flex align items center justify content center height 100 dido

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didomi host didomi components button cursor pointer display block height 38px padding 0 20px font size 16px line height 18px font weight bold text align center color 555 background color eee border solid 1px rgba 34 34 34 2 didomi host didomi components button disabled opacity 4 cursor initial didomi host didomi components button span background rgba 0 0 0 0 didomi host didomi mobile didomi components button font size 14px didomi host didomi screen xsmall didomi components button padding 0 10px didomi host didomi components radio display webkit flexbox display flex moz flex direction row flex direction row webkit flex pack justify moz justify content space between justify content space between moz align items center align items center didomi host didomi components radio option margin right 5px cursor pointer height 25px box shadow 1px 1px 0 0 rgba 0 0 0 1 background color fff border solid 1px eee padding 0 20px line height 12px font size 12px color 757575 font weight bold transition background color 200ms border color 200ms transition timing function ease didomi host didomi components radio option hover color 757575 border color 757575 didomi host didomi components radio option last child margin right 0 dir rtl didomi host didomi components radio option last child margin right 5px didomi host didomi components radio option first child margin right 5px dir rtl didomi host didomi components radio option first child margin right 0 didomi host didomi components radio option svg margin right 5px didomi host didomi components radio option span background rgba 0 0 0 0 didomi host didomi components radio option didomi components radio option agree background color 3d8548 color fff border solid 1px rgba 0 0 0 3 padding 0 11 5px didomi host didomi components radio option didomi components radio option agree svg vertical align middle didomi host didomi components radio option didomi components radio option disagree background color e60000 color fff border solid 1px rgba 0 0 0 3 padding 0 13 5px didomi host didomi components radio option reporting box sizing border box didomi host didomi components radio option reporting didomi radio option disagree to all font size 12px important didomi host didomi components radio option reporting didomi radio option agree to all font size 12px important didomi host didomi components radio option accepter box sizing border box didomi host didomi components accordion flex 5 didomi host didomi components accordion label click cursor pointer didomi host didomi components accordion trigger icon width 15px font size 16px display inline block text align center didomi host didomi components accordion didomi content display none overflow hidden max height 0 opacity 0 visibility hidden font weight 300 text align justify transition all 1s ease in out transition property opacity max height transform visibility padding bottom didomi host didomi components accordion didomi content active display block max height 3000px opacity 1 visibility visible padding bottom 10px transition property opacity max height transform visibility overflow visible didomi host didomi components accordion didomi components accordion label container display webkit flexbox display flex moz flex direction row flex direction row webkit flex pack justify moz justify content space between justify content space between moz align items center align items center didomi host didomi components accordion didomi components accordion label container label click flex 2 didomi host didomi mobile didomi components accordion width 100 flex 1 auto didomi host didomi mobile didomi components accordion didomi components accordion label container display webkit flexbox display flex moz flex direction column flex direction column webkit flex pack start moz justify content flex start justify content flex start moz align items flex start align items flex start didomi host lds ellipsis container display flex align items center justify content center height 100 dido

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• Activité 452
• Apprenant 300
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• Direction 530
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didomi host didomi components button cursor pointer display block height 38px padding 0 20px font size 16px line height 18px font weight bold text align center color 555 background color eee border solid 1px rgba 34 34 34 2 didomi host didomi components button disabled opacity 4 cursor initial didomi host didomi components button span background rgba 0 0 0 0 didomi host didomi mobile didomi components button font size 14px didomi host didomi screen xsmall didomi components button padding 0 10px didomi host didomi components radio display webkit flexbox display flex moz flex direction row flex direction row webkit flex pack justify moz justify content space between justify content space between moz align items center align items center didomi host didomi components radio option margin right 5px cursor pointer height 25px box shadow 1px 1px 0 0 rgba 0 0 0 1 background color fff border solid 1px eee padding 0 20px line height 12px font size 12px color 757575 font weight bold transition background color 200ms border color 200ms transition timing function ease didomi host didomi components radio option hover color 757575 border color 757575 didomi host didomi components radio option last child margin right 0 dir rtl didomi host didomi components radio option last child margin right 5px didomi host didomi components radio option first child margin right 5px dir rtl didomi host didomi components radio option first child margin right 0 didomi host didomi components radio option svg margin right 5px didomi host didomi components radio option span background rgba 0 0 0 0 didomi host didomi components radio option didomi components radio option agree background color 3d8548 color fff border solid 1px rgba 0 0 0 3 padding 0 11 5px didomi host didomi components radio option didomi components radio option agree svg vertical align middle didomi host didomi components radio option didomi components radio option disagree background color e60000 color fff border solid 1px rgba 0 0 0 3 padding 0 13 5px didomi host didomi components radio option reporting box sizing border box didomi host didomi components radio option reporting didomi radio option disagree to all font size 12px important didomi host didomi components radio option reporting didomi radio option agree to all font size 12px important didomi host didomi components radio option accepter box sizing border box didomi host didomi components accordion flex 5 didomi host didomi components accordion label click cursor pointer didomi host didomi components accordion trigger icon width 15px font size 16px display inline block text align center didomi host didomi components accordion didomi content display none overflow hidden max height 0 opacity 0 visibility hidden font weight 300 text align justify transition all 1s ease in out transition property opacity max height transform visibility padding bottom didomi host didomi components accordion didomi content active display block max height 3000px opacity 1 visibility visible padding bottom 10px transition property opacity max height transform visibility overflow visible didomi host didomi components accordion didomi components accordion label container display webkit flexbox display flex moz flex direction row flex direction row webkit flex pack justify moz justify content space between justify content space between moz align items center align items center didomi host didomi components accordion didomi components accordion label container label click flex 2 didomi host didomi mobile didomi components accordion width 100 flex 1 auto didomi host didomi mobile didomi components accordion didomi components accordion label container display webkit flexbox display flex moz flex direction column flex direction column webkit flex pack start moz justify content flex start justify content flex start moz align items flex start align items flex start didomi host lds ellipsis container display flex align items center justify content center height 100 dido